Favorable financing
Everyone needs a place to live and homeownership is decreasing
Easiest entry point into commercial real estate
Expensive (low cap rates)
Very competitive
Needs a substantial amount of research
More work than other commercial property types
<aside> 💡 Apartments are incredibly popular, the difficulty is often in scaling. It doesn't become passive until you have at least ~100 units or if you invest passively in other's projects.
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